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The Lorewalkers is a faction in the continent of Pandaria. The initial quest is available at level 90 and requires a flying mount.

To start with the Lorewalkers talk to Lena Stonebrush (Shrine of the Two Moons, Horde) or to Scrollmaker Resshi (Shrine of the Seven Stars, Alliance). Both can be found at the lower level of the Pandaria capital cities in the Vale of Eternal Blossoms.

Personally, I wish this feature was applied to all the continents as an extra option for archaeology, for those who prefer to skip digsites. It's far more fun.

The Lorewalkers

Lena Stonebrush: So you are interested in learning more of the lore of this land? Very well! You should speak to Lorewalker Cho at the Seat of Knowledge. He can be found in the room above the entrance to the Mogu'shan Palace. Speak with Mishi for a ride.

 

[Intro]

Lorewalker Cho: Who would ever guess how much knowledge was hidden behind these walls. And there is so much more we can add to it.

As you explore our land, keep and eye out for objects of interest that might help us learn more of our past. Piece together enough of our history, and I may be able to share a story or two with you.

[Follow Up]

Loremaster Cho: Ah yes, I can see by your face that you are an eager seeker of stories. You have come to the right place.

Your Private Collection

Pandaria is rich with history, legends, stories, and lore of every sort. While you are traveling throughout the world I would ask that you keep an eye open for artifacts and pieces of information that you feel would be pertinent to our work here.

When you accumulate enough knowledge we will compile it in to a volume for your personal collection here.

You can, of course, return whenever you like to review the volumes we are making for you.

[Quest Objectives]

Clean off the Empty Bookshelf.

 

Completing this quest unlocks the Lorewalker reputation at Neutral. At this point, players can now start traveling around Pandaria to click scrolls of lore. Each scroll updates an achievement. A completed achievement grants 2016 reputation with the Lorewalkers.

In addition, when the player completes all the scrolls of a specific achievement, Lorewalker Cho will send to your Mailbox an item that starts a quest. Turning in these quests will grant 2996 reputation.

When you turn in the quest of each completed book's achievement, Lorewalker Cho casts Storytime on the player and he plays a reenactment of the story via a hologram.

The following achievement links give you a transcript of the entire book collection, screenshots of the scrolls location, a video of the reenactment, and the coordinate/locations where to find each scroll throughout Pandaria to complete the achievements.

Lorewalkers Quartermaster Rewards

The Lorewalkers Quartermaster only offers four items to those who reach Exalted reputation with their faction.

Extras

A fan and her boyfriend created a video walkthrough for the quickest path to complete the achievements and to reach exalted with the Lorewalkers: