During my visit to the Mega Bloks booth # 753, I found out some details all Toy Fair attendees should be aware of. It’s a closed booth. It’s very big inside, but it is a fortress with walls around the booth.

Talk to the ladies in the front desk, and request an appointment. They will write down your name, and provide you the time you can return for a one-on-one tour. Go check out other booths, and come back for your appointment.

As press, I was told to talk with Brendan Sera-Shriar (Mega Bloks Senior Community Manager) who could be found near the electric stair on the middle floor near the Javits Center entrance. There was the massive Mega Bloks Thrall seen at BlizzCon 2010 in all its glory. It’s massive. Like 8-10 feet tall. To its left is a big screen playing a video of the making of the Thrall statue from scratch. It took several hours to build it.

Brendan welcomed me nicely. He was very friendly, and you could feel through him how passionate he’s about working with Blizzard Entertainment. He’s a fan of the StarCraft and Warcraft video games, and told me he visits Blizzplanet. He sent me back to the Mega Bloks booth # 753, and an appointment was set.

At 1:00pm sharp, I was at their booth. Brendan walked me past the reinforced neosteel doors letting me walk into their domain where Mega Bloks vice president Andrew Sparkes showed me the well-guarded treasure. Now — what’s inside that nearly impenetrable fortress? You are going to be breath-taken. I was NOT PREPARED — to coin Illidan. I was expecting the Mega Bloks Thrall, the Mega Bloks Doomhammer or the Frostmourne.

Nope. None of those were there. On the back-right corner of their massive booth was a big table full of all kinds of World of Warcraft Mega Bloks figures. There were night elves, humans, orcs, Blood Elves, goblins, and several other races. I could see Deathwing, and Sindragosa. Horde Catapults, Alliance Ballistas, Wyverns, Gryphons. Goblin Trikes, Frostsaber mounts, Horde Zeppelins. Gyrocopters, and those weird-looking dwarf airplanes. The front gates of Orgrimmar, and the front gates of Stormwind (including the Valley of Heroes with the four statues, OMG!). Horde and Alliance flag standards. Arthas the Lich King. I clearly saw class figures too: in this cornucopia of Mega Bloks figures I saw a Warlock (with voidwalker), a human priest, and a shaman. I think I recall the representative say there was a tauren too. I also saw a wall with popular weapons: like the Ashbringer; axes, maces, staves, etc.

Near the massive table displaying all these figures was another display showcasing the small packaging boxes of individual sets, and bigger packaging sets. I have a feeling there will be some of you having a heart-stroke of pleasure. Yea, you-you, the one who loves to collect Mega Bloks type of merchandise.

Something Toy Fair attendees should know before entering Mega Bloks booth # 753 is that you are not allowed to take close-up photos. That’s why you see a widescreen view of this table. Attendees are not allowed to take photos of the packaging boxes. You can view them in person, though. Not all the artwork are final.

Visit the Mega Bloks Facebook. Make sure to participate in their Channel Your Inner Thrall contest for a chance at winning a custom-made life-sized Mega Bloks Doomhammer.


Mega Bloks World of Warcraft: Fans can bring the incredibly immersive story of World of Warcraft to life with highly-detailed customizable figurines, dragons, vehicles, battle-scenes & more with the Mega Bloks World of Warcraft collection coming in Fall 2012 (age 8+). Mega Bloks World of Warcraft is the exclusive construction toy collection based on the world’s leading MMORPG (massively multiplayer online role-playing game).

“We are thrilled to team up with world leading brands such as World of Warcraft, Halo and Power Rangers,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We hope that building fans and collectors alike will appreciate the authenticity in our playsets that continue to offer endless possibilities to build, collect, customize and display.”
For more information on Mega Bloks Boys and Collectors products, please visit MEGA Brands at the American International Toy Fair, booth # 753 or https://www.megabrands.com.

Toy Fair: Mega Bloks Gallery

Toy Fair: Mega Bloks Booth Video