Mega Bloks: Live with Thrall at 2012 New York Toy Fair featuring the Brickshow

Mega Bloks Brand and Community Managers talk about the Channel Your Inner Thrall Contest, The new World of Warcraft Product line and a fan perspective from special guests Jason and Stephen from the Brickshow.

The winner of the Channel Your Inner Thrall contest will take home a life-size Mega Bloks Doomhammer. The same seen wrapped on the huge Mega Bloks Thrall statue displayed at BlizzCon 2011 and 2012 Toy Fair New York.

Blizzplanet @ Toy Fair 2012 : Insight Editions Showing Diablo III: Book of Cain

Insight Editions is exhibiting at the 2012 Toy Fair New York Show at booth # 5846. I finally met the Insight Editions publicity manager Carlie DeMelo. The recent Blizzplanet Diablo III: Book of Cain giveaway international winners will get their copies this week courtesy of Carlie. The box arrives here on Feb 13.

Toy Faire attendees can ask Carlie or any representative there to show the Diablo III: Book of Cain. They are showcasing it there. Browse the pages, and ask questions. They will kindly assist you.

The Art of Blizzard is in development. It’s a collection of top-notch artwork developed by the Blizzard Entertainment Art Team. There’s more coming from Insight Editions in Fall 2012. Keep an eye on this publisher.

Visit Insight Editions website.

Check out our recent Diablo III: Book of Cain review to see an 8-pages preview.

Insight Editions Booth Gallery

Blizzplanet @ Toy Fair 2012 – DC Unlimited World of Warcraft Premium Series 4 Action Figure Set and StarCraft Premium Series 1 Action Figure Set

The DC Unlimited action figures can be found at the Diamond Comics Distributors booth # 4905. It has an open booth and a closed booth. In both, Toy Fair attendees will find the World of Warcraft Premium Series 4 and the StarCraft Premium Series 1 action figure sets.

The World of Warcraft Premium Series 4 set contains the Hallow’s End Nemesis: Headless Horseman (with a Sinister Squashling) and the Moonkin Wildmoon.

The StarCraft set contains Jim Raynor and Zeratul. All of these action figures are already on sale. Follow the links of each action figure name.

Share your thoughts at our vBulletin forums.

DC Unlimited Booth Gallery

DC Unlimited Booth Video

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Blizzplanet @ Toy Fair 2012 – Mega Bloks World of Warcraft

During my visit to the Mega Bloks booth # 753, I found out some details all Toy Fair attendees should be aware of. It’s a closed booth. It’s very big inside, but it is a fortress with walls around the booth.

Talk to the ladies in the front desk, and request an appointment. They will write down your name, and provide you the time you can return for a one-on-one tour. Go check out other booths, and come back for your appointment.

As press, I was told to talk with Brendan Sera-Shriar (Mega Bloks Senior Community Manager) who could be found near the electric stair on the middle floor near the Javits Center entrance. There was the massive Mega Bloks Thrall seen at BlizzCon 2010 in all its glory. It’s massive. Like 8-10 feet tall. To its left is a big screen playing a video of the making of the Thrall statue from scratch. It took several hours to build it.

Brendan welcomed me nicely. He was very friendly, and you could feel through him how passionate he’s about working with Blizzard Entertainment. He’s a fan of the StarCraft and Warcraft video games, and told me he visits Blizzplanet. He sent me back to the Mega Bloks booth # 753, and an appointment was set.

At 1:00pm sharp, I was at their booth. Brendan walked me past the reinforced neosteel doors letting me walk into their domain where Mega Bloks vice president Andrew Sparkes showed me the well-guarded treasure. Now — what’s inside that nearly impenetrable fortress? You are going to be breath-taken. I was NOT PREPARED — to coin Illidan. I was expecting the Mega Bloks Thrall, the Mega Bloks Doomhammer or the Frostmourne.

Nope. None of those were there. On the back-right corner of their massive booth was a big table full of all kinds of World of Warcraft Mega Bloks figures. There were night elves, humans, orcs, Blood Elves, goblins, and several other races. I could see Deathwing, and Sindragosa. Horde Catapults, Alliance Ballistas, Wyverns, Gryphons. Goblin Trikes, Frostsaber mounts, Horde Zeppelins. Gyrocopters, and those weird-looking dwarf airplanes. The front gates of Orgrimmar, and the front gates of Stormwind (including the Valley of Heroes with the four statues, OMG!). Horde and Alliance flag standards. Arthas the Lich King. I clearly saw class figures too: in this cornucopia of Mega Bloks figures I saw a Warlock (with voidwalker), a human priest, and a shaman. I think I recall the representative say there was a tauren too. I also saw a wall with popular weapons: like the Ashbringer; axes, maces, staves, etc.

Near the massive table displaying all these figures was another display showcasing the small packaging boxes of individual sets, and bigger packaging sets. I have a feeling there will be some of you having a heart-stroke of pleasure. Yea, you-you, the one who loves to collect Mega Bloks type of merchandise.

Something Toy Fair attendees should know before entering Mega Bloks booth # 753 is that you are not allowed to take close-up photos. That’s why you see a widescreen view of this table. Attendees are not allowed to take photos of the packaging boxes. You can view them in person, though. Not all the artwork are final.

Visit the Mega Bloks Facebook. Make sure to participate in their Channel Your Inner Thrall contest for a chance at winning a custom-made life-sized Mega Bloks Doomhammer.


Mega Bloks World of Warcraft: Fans can bring the incredibly immersive story of World of Warcraft to life with highly-detailed customizable figurines, dragons, vehicles, battle-scenes & more with the Mega Bloks World of Warcraft collection coming in Fall 2012 (age 8+). Mega Bloks World of Warcraft is the exclusive construction toy collection based on the world’s leading MMORPG (massively multiplayer online role-playing game).

“We are thrilled to team up with world leading brands such as World of Warcraft, Halo and Power Rangers,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We hope that building fans and collectors alike will appreciate the authenticity in our playsets that continue to offer endless possibilities to build, collect, customize and display.”
For more information on Mega Bloks Boys and Collectors products, please visit MEGA Brands at the American International Toy Fair, booth # 753 or

Toy Fair: Mega Bloks Gallery

Toy Fair: Mega Bloks Booth Video

Blizzplanet @ Toy Fair 2012 – USAopoly Monopoly: World of Warcraft and RISK: StarCraft

Blizzard Entertainment recently announced their partnership with USAopoly, developers of the upcoming Monopoly®: World of Warcraft® and RISK®: StarCraft®. I managed to blow the cover a couple days earlier as you might have seen in WoW Insider. (Mea Culpa)

Video camera in hand my first target to visit at the Toy Fair 2012 New York today was the USAopoly booth # 2822.

To my detriment, the USAopoly booth is a closed expo. You can’t walk in and view at your leisure. You will be guided by a representative like a one-on-one tour where you will be able to ask questions or hear the representative explain the board games’ concept. Take notes, folks. Attendees can talk to the lady at the front desk. She will either provide you an appointment, or you can wait outside. They have two tables with chairs and two TVs to wait for the next available representative to tour you through their products.

Jeanette presented me before one of the product representatives — Adam Sblendorio (USAopoly Art Director) — who filled me in on all I had to know about the MONOPOLY: World of Warcraft® and RISK®: StarCraft®.

MONOPOLY: World of Warcraft®

First question I threw his way and something you should know when you visit the closed booth: You can’t take photos or video.

That said, I witnessed before me the MONOPOLY: World of Warcraft® board game in all its glory. It was spread open on a table, and I could see its packaging box nearby standing on a display. Back in the 80s when I was a kid — and that was a long time ago — the MONOPOLY games were made of cardboard, and they used to wear off after a while and break in half over time. The MONOPOLY: World of Warcraft® board game is glued on a strong rubber mat material about 1/4 thick. That tells you this product will be long-lasting, and worth its price.

The product I saw before me was astonishing. It’s built with great materials. The World of Warcraft artwork simply makes you drool. Something the representative wanted me to tell you guys is that the entire artwork of the board was developed by Blizzard Entertainment: that is — the board game artwork (each individual square, and the artwork at the center of the board), the cards, and the pieces are designed by the Blizzard Art Team. The only thing that can not be changed in the board game are the four corners which are part of the MONOPOLY brand.

I could see several Azeroth locations in each of the squares of the MONOPOLY: World of Warcraft® board game. The ones I can remember are: Stormwind, Ironforge, Dark Portal, Icecrown, Twilight Highlands, Gnomeregan, Tanaris, Un’Goro Crater, Silithus, Nagrand, Terokkar Forest, Shadowmoon Valley and other areas of Kalimdor, Eastern Kingdoms and Outland — just to name a few. There will be one or two elements from Mists of Pandaria in this board. One I know of is one of the pieces which fans will be able to vote on.

Something the director of marketing Jeanette Best wanted me to emphasize to our visitors is that [You] the fan will decide which of the ten options for the MONOPOLY: World of Warcraft pieces will be the final pieces to ship with this board game. You can vote via Facebook here.

I really look forward to show you photos of the MONOPOLY: World of Warcraft® board game when we are able to review it around May 2012 or Summer 2012. Once you look the artwork on this board, you will fall in love with it as I did.

RISK®: StarCraft®

I have never played RISK before, but I’m certain this board game is going to be very popular among StarCraft fans. There’s actually dozens of StarCraft RISK UMS maps in Seeing RISK: StarCraft will make many an old-school StarCraft player wish to give this board game a try.

The representative could only show me the box art. The product is still in development, and even the box shown at the USAopoly booth might change a bit as it’s not final. Next to the display where I saw the RISK®: StarCraft® box, was a open board game of RISK: Metal Gear Solid Limited Edition. It has several pieces, and cards.

The representative told me Blizzard Entertainment wants these licensed board games to be easy to understand and accessible to everyone in the family. The RISK®: StarCraft® is developed to be like classic RISK. The Metal Gear Solid Limited Edition is too complex and customized for that license for example. Making the RISK®: StarCraft® like classic RISK, makes it so even your grandmother will understand the rules.

To give you an idea, here is a photo of the Metal Gear Solid Limited Edition as seen in the USAopoly website.

The RISK®: StarCraft® board game can be played by 2-6 players. There will be two heroes per race — including Kerrigan the Queen of Blades and Jim Raynor. I asked, and there won’t be elements of StarCraft II: Heart of the Swarm in this board considering the expansion is not yet out. However, it’s based on StarCraft II: Wings of Liberty.

These products will be on sale on May 2012. Blizzplanet will have the opportunity to review this product, and Jeanette will be in contact about giveaway copies for our visitors. Stay tuned.

Note: Those who die to see the Epic Weapons Doomhammer LARP Replica — USAopoly is showing off one right on top of the MONOPOLY: World of Warcraft board game.

Share your thoughts about these products in our vBulletin forums.

Blizzplanet: Toy Fair 2012 USAopoly Booth Video

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