The Faction Change service is finally live [only] in US Servers, and players can access their WoW account page to start the process.  Blizzard released a very lengthy 2-pages FAQ section to answer most of the questions that may come by in your mind, so make sure to browse through those first hand before deciding to change your faction.  Good luck.

Blizzard Quote:
The new World of Warcraft Faction Change service is now live. As we mentioned previously,  we

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Medievaldragon

Tomas Hernandez is owner of Blizzplanet.com since 2003 posting news about World of Warcraft, StarCraft II, Diablo III, Hearthstone, Next-Gen MMO, Blizzard Careers, and the Warcraft film. Blizzplanet is a leading fansite covering news about upcoming Blizzard Entertainment licensed products. I also post previews and reviews. I have interviewed book writers and Blizzard game developers. I was previously an employee of the OGaming Network (2003), and IncGamers (2008-2010). I was a guest newsposter for GosuGamers (World of Warcraft) a few years ago and for Diablofans.com (formerly Diablo3.com)

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