GCD 2008 Paris - Rob Pardo Says World of Warcraft Planned Free-Gameplay Originally
Rob Pardo presented a keynote today at the Paris Game Developers Conference. The full Pardo conversation at GDC Paris is now available on Gamasutra, including the Blizzard exec thoughts on a whole host of major issues, from user-generated content through the Activision/Vivendi merger and beyond.
He elaborated: “If you make it subscription here, and free to play in Korea, that doesn’t work, because it’s a global community, and the other regions wouldn’t like it, because everyone knows what everyone’s doing. And the game design might not support it.”
Interestingly, Pardo commented on this subject: “When were first going to make World of Warcraft, we wanted to make it free and advertising supported.”
However, the Blizzard exec noted: “We didn’t want to charge a subscription, but as we researched market conditions, we realized that wouldn’t support us.”