iCoke / World of Warcraft Commercial in China
Jason Hayes, Blizzard Music Composer, created a Music Composition for a Coca-Cola TV Commercial in China featuring World of Warcraft. Blizzard created a 3D rendering of an orc to fight three beautiful Chinese girls disguised as Night Elves. The Commercial shows a Chinese man discussing Music Album advertising strategies with three young women. He says, “Girls, Sexy is what sells!” while holding a photo of a blonde girl wearing sunglasses and a short fur clothing that reveals her body from her lower chest down to her waist. The three chinese women are watching a World of Warcraft Cinematic on a laptop computer, and the man resumes saying: “You get my drift?”. To this the three women answer: “No”, while drinking an iCoke.
The chinese man rises angered asking: “What do you mean, no?”. The man turns into an angered Orc, while the three women mark in a challenging tone: “No, means no!”. The women turn into three exotic Night Elves. A mage, a Sentinel Archer(Hunter) and a Warrior.
The three women battle the orc who breaks the warrior’s sword, while the other girls cast great special effects against the Orc which is slammed against a wall by a Multi-shot. Finally the girls make the coupe de grace killing the orc. They open a chest treasure revealing a full loot of iCoke and ice. They pick the iCoke and drink it with pleasure before the World of Warcraft colorful horizon and the sunset. Back to reality, the women finish drinking, and the chinese man ends up naked in underwear. In short, Sexy is not what sells, it is the product what sells. Coca-Cola and World of Warcraft are very successful simply because the product is so great it sells itself. The commercial was synchronized with the official launch of the World of Warcraft China Center. Blizzard has expanded to the Chinese market to deliver World of Warcraft.