Jonathan Blow said at the 2007 Montreal Games Summit that Blizzard Entertainment’s World of Warcraft is … unethical for its addiction-driven gameplay and mechanics. He even uses a McDonalds analogy on how McDonalds and Blizzard should feel ashamed.  I would be ashamed of driving a Lamborghini or Ferrari too … Read the full article at Gamasutra.

“The game industry is chasing bigger player base, and we’re exploiting them in an unethical way,” Blow asserted. “We don’t see it as unethical because we refuse to stop and think about the magnitude of what we are doing. You can smoke, have fast food, and play World of Warcraft sometimes – when you talk about these things at a societal level, it becomes a societal problem.”