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2012 Toy Fair New York — Blizzard Licensee Company Booths


A few days ago, the Toy Industry Association confirmed my press badge to attend the upcoming 2012 Toy Fair New York. The event will be celebrated at the Jacob K. Javits Convention Center in Manhattan, New York City.

Nuclear Launch Detected

      Got confirmation from one of the two companies attending the event. Two of the products: RISK: StarCraft™, and MONOPOLY: World of Warcraft™. The USAopoly Director of Marketing representative Jeanette Best confirmed these two products will be showcased at the Toy Fair New York. Note: USAopoly creates many types of board games. They have developed the following MONOPOLY Collector’s Editions: Star Trek: Klingon, Futurama, The Three Stooges, Elvis, Coca-Cola, The Muppets, Las Vegas, The Beatles, Seinfeld, Family Guy, Nintendo, Hello Kitty, Transformers, etc. USAopoly has also developed the RISK: Metal Gear Solid and the RISK: Halo Wars.

Update: The official press release now available.

The licensee partners

I sent about four emails a few minutes ago, after checking the 2012 Toy Fair exhibitor list, to find out if they are showcasing any Blizzard Entertainment licensed products. This post will be updated whenever I get their individual replies. In the meantime, those who plan to attend the Toy Fair New York event should add these to the list:

  • Mega Brands – Booth 753 (Mega Bloks, Warcraft/Starcraft)
  • Insight Editions – Booth 5846 (Diablo III: Book of Cain)
  • Cryptozoic Entertainment – Booth 4880 (WoW TCG)

The Jacob K. Javits Convention Center of New York
655 West 34th Street
New York, NY 10001

Tomas Hernandez is owner of since 2003 posting news about World of Warcraft, StarCraft II, Diablo III, Hearthstone, Next-Gen MMO, Blizzard Careers, and the Warcraft film.

Blizzplanet is a leading fansite covering news about upcoming Blizzard Entertainment licensed products. I also post previews and reviews. I have interviewed book writers and Blizzard game developers.

I was previously an employee of the OGaming Network (2003), and IncGamers (2008-2010). I was a guest newsposter for GosuGamers (World of Warcraft) a few years ago and for (formerly

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