IGN has apologized for a miscommunication and mistake by the IGN Marketing department for mistakenly mention Diablo 3 to be part of Blizzard’s schedule at E3 Expo.
May 3, 2006 – While certain advertisements on IGN had hinted that Blizzard Entertainment would be showing Diablo 3 at this year’s Electronic Entertainment Expo, it’s unfortunately untrue. Through a gap in communication, the IGN Insider promo mistakenly implied that the game would be part of the coverage offered at next week’s convention. Sadly for us all, this was simply a production error.
Blizzard has no plans to show Diablo 3 at the conference, as they had told IGN editorial in the past. The developer is focusing all of their energy towards promotion of the first World of Warcraft expansion—The Burning Crusade—and will save any announcements they may or may not have planned for a later date.
IGN would like to apologize for any misunderstanding the advertisement may have caused. Look for all of the updated info on World of Warcraft: The Burning Crusade from E3 next week, and all new Blizzard products as they’re announced in the future.