MTV Multiplayer interviewed Blizzard Entertainment execs Paul Sams, Chief Operating Officer, and Frank Pearce, Executive Vice President of Product Development to talk about Diablo III. Read the full interview

On why “Diablo III” isn’t an MMO:

Paul Sams: When we’re deciding what type of game we’re going to make, we look at what the gameplay experience is going to be. We talked to the team a lot and say, “What is it you want to play? What is it that you want to make?” And we really felt like “Diablo” is a franchise that is very cooperative in the manner in which you play it. We felt like the gameplay experience that we had delivered historically with being in a non-persistent world was the right way to do it for this particular product. I think a lot of people expected us to say that this is going to be an MMO — maybe an obvious choice in a lot of people’s minds. But really, the bottom line is we thought the right game to make was “Diablo III” in the way that we’ve announced it.