We’re introducing a powerful auction house system that will provide a safe, fun, and easy-to-use way for players to buy and sell the loot they obtain in the game. Items can be sold and purchased using real-world money or in-game gold.
An Easier Way To Trade
Sure, slaying monsters, demons, and cultists is a surefire way to obtain a ton of random new loot in Diablo III, but with the new auction house feature, it’ll be easier than ever to gear up your character with the exact items you’re looking for. You can also post the items you don’t need for players who are desperately searching for what you’ve got!
Don’t Need It? Put It Up For Auction!
Nearly everything found in the game, including gold, can be exchanged with other players directly or through the auction house system. So say you’re a witch doctor and you’ve just found an incredibly rare, incredibly powerful axe that only barbarians can use. In the previous Diablo games your best option might have been to sell the axe to an in-game vendor, but in Diablo III, you now have the ability to list that axe in the auction house for your fellow barbarian players to bid on. And you know another player will probably appreciate the true value of that axe more than some heartless vendor who’ll likely just melt it down for scrap…
Amazing Search Functionality
The auction house’s “smart search” functionality can automatically sort items in the auction house based on which upgrades would be most beneficial to your character. Also, searching for the best gear for multiple characters on the same Battle.net account can be done all from the same interface without having to log out.
The Choice Is Yours
Use of either the real-money or gold-based auction house is completely optional — that decision can be made on a per-item basis, and both versions of the auction house are functionally the same. In addition, players have the option to simply sell the items they obtain to in-game vendors for gold. They can also trade items to other players through a direct character-to-character trading system in the game in exchange for gold, other items, or just an overwhelming sense of goodwill.
Blizzard does not plan to post items for sale in the auction house. The driving purpose of the auction house is to provide players with a fun additional in-game option for what they do with the items they obtain in the game. Items sold in the auction house will be posted by players and purchased by players.
Safe and Sanctified
The real-money auction house provides players with an easy-to-use, Blizzard-sanctioned way to collect money for items they obtain while playing Diablo III. It also helps protect players from the scams and theft often associated with questionable third-party sites by providing a secure, completely in-game method for purchasing and obtaining the items they want for their characters.
Faster Than A Seven-Sided Strike
Sellers can post items for auction from any of the Diablo III characters on their Battle.net account, or from their shared stash (extra inventory space accessible with any of the characters on their account), without logging out. And after a buyer has won an auction, the item will become immediately available to be equipped and put to good use in the ongoing struggle against the forces of the Burning Hells.
Check out Blizzplanet’s 2011 Diablo III Press Event Coverage for more.