Blizzard Entertainment’s World of Warcraft: The Burning Crusade Surpasses One Million Peak Concurrent Player Milestone in Mainland China
Shanghai, China – April 11, 2008. The9 Limited (NASDAQ: NCTY) (“The9”), a leading online game operator in China, today announced that Blizzard Entertainment’s World of Warcraft, the subscription-based massively multiplayer online role-playing game (MMORPG) has achieved a record peak concurrency of 1 million, the highest concurrency since the game’s commercial launch in June 2005, following the launch of its new expansion pack, World of Warcraft: The Burning Crusade, in mainland China on September 6, 2007.
World of Warcraft: The Burning Crusade is the first expansion pack for the massively multiplayer online role-playing game developed by Blizzard Entertainment and operated by The9 in mainland China. In addition to continuing World of Warcraft’s epic story line, Blizzard Entertainment’s Burning Crusade expansion pack has extended the existing game content in a variety of ways, raising the original game to new heights. After the launch of the expansion pack, many existing players returned to the game and numerous new players have also been attracted to participate in the experience. It is no doubt that the epic game content and quality of Blizzard Entertainment’s World of Warcraft: The Burning Crusade has once again written a new chapter in mainland China’s online game history. (Source: The9)