Blizzard Entertainment has partnered with Korean Air to run a StarCraft II: Wings of Liberty advertising campaign from July to December 2010. The B747-400 (Boeing 747 widebody commercial airliner) and B737-900 (the Boeing 737 Next Generation) operated by Korean Air will have an image of Jim Raynor and the StarCraft II logo wrapped around the posterior fuselage.
“We’re pleased to be partnering with Korean Air, Korea’s leading airline, on this campaign,” said Paul Sams, Blizzard COO. “As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”
The advertising campaign will be displayed on local and international flights, and four Korean limousine buses.
“eSports is an established part of youth culture all around the world,” said Yong-won Suh, executive VP of Korean Air. “We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty.”
This was posted earlier today at Neogaf by Zzoram.
South Korea and Taiwan will have access to the public beta when the game ships, the beta will allow them to try the online for a short time as a demo. Starcraft II will have a 30 day online pass for ~$10 and the full game with unlimited online play will cost ~$70. There will also be a $2/day online pass option for people who can rarely play except on holidays or stuff.
World of Warcraft subscribers in South Korea will get free access to Starcraft II online as part of their subscription, for the duration of their WoW subscription.
Successful professional Starcraft II players can earn a university scholarship from Blizzard, in addition to whatever salary/prize money they earn.
Previously rumored but now confirmed – Starcraft II Professional Edition will have LAN, but will only be available for televised tournament play in South Korea— Update: “We will be addressing StarCraft II tournament functionality in a post launch patch to the game, soon after ship. This patch will include features to address the needs of location-based pro tournaments, but we have not discussed any specifics about tournament support beyond that.” — at BigDownload.
Update – There will be NO physical copy in South Korea, it’ll be download only