Kotaku got word that a Russian Cologne ad designed by a swedish company openly copied slightly some elements of the Wrath of the Lich King cinematic intro where Arthas scratches the ice floor and uses Frostmourne to crack the ice beneath to awaken Sindragosa.

This TV Commercial shows russian skater Evgeni Plushenko using his skates to crack the ice, and a cologne bottle comes from beneath the cracked ice. Shame, shame, shame.