NetEase Announces StarCraft II Open Beta in China Starts March.29.2011

NetEase has announced StarCraft II Open Beta Test will start on March 29, 2011 for free. Recently, the Ministry of Culture of China approved StarCraft II this past January 19th giving the thumbs up to NetEase to launch the game in China.

NetEase revealed StarCraft II’s subscription model cost per month after the game ships. Chinese players will pay 20 yuan a month — the equivalent of USD $3.04.

Visit the official StarCraft II China website for the original press release in chinese.

    SHANGHAI, March 17, 2011 /PRNewswire-Asia/ — Blizzard Entertainment, Inc. and, Inc. (NASDAQ: NTES) announced today that open beta testing for StarCraft® II in mainland China will begin on March 29, 2011. During the open beta test, players will be able to access the multiplayer modes of StarCraft II for free. Players interested in participating can now visit the official® website (, log in to an existing account or create a new one, and download the game client in advance.

    Following the end of the open beta test period, StarCraft II will be launched commercially in China, at which time players will be able to purchase game time in 30-day increments for a suggested retail price of 20 yuan, granting access to both multiplayer play and the epic single-player campaign. The commercial launch date for StarCraft II will be announced in the near future.

    “We’re excited that players across mainland China will soon be able to experience the intense strategic gameplay and cinematic storytelling of StarCraft II,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’ve been continuing to balance and make improvements to the game since its global release last July, and we think Chinese players will agree that StarCraft II has been worth the wait.”

    William Ding, chief executive officer of NetEase said, “The original StarCraft is considered to be one of the classic real-time strategy games, which are highly popular among Chinese players, and we believe that StarCraft II will bring even more exciting competitive action to the Chinese gaming community. We are currently focusing all of our efforts on the final phase of preparation for the launch of the open beta, and we look forward to welcoming Chinese players into the game and onto soon.”

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