Mike Morhaime, Rob Pardo and Frank Pearce spoke at the 2008 D.I.C.E. Summit today. With Blizzard reaching its seventeenth year, Morhaime detailed the history of Blizzard since its early days. Read more here.
When the company was purchased by Davidson in 1994, the new owner had a hands-off approach. “They told us ‘We’ll give you full creative control. We don’t want to change anything you are doing’”, said Morhaime.
“We had the illusion that, even though we had sold the company, that we still owned it – or still had the control to do the things we wanted to do or make the games we wanted to play.”