Caydiem made an explosive statement after a fan ranted about paying $15 a month to have new Wallpapers, Dressing Rooms and Trading Cards invoking Blizzard to Focus on what players need.  This was a very important statement that clears up that Blizzard is not made of a single entity.  Blizzard is divided in different departments and each focus on different aspects of the game, while other departments aren’t in-game related, like Web Designers, Marketing, etc

Caydiem: “It’s a darn good thing the Web Team (that updates you with important information when there’s information to give, and also happens to work on the wallpapers), Server Team (not developers, but technicians who release new realms based on capacity needs—and yes, we did need them), and Upper Deck (the fine folks developing the CCG) aren’t responsible for new content, then, hm?

The designers have been and continue to work on new content. The Dressing Room feature, while not appealing to you, perhaps, is something that many people asked for. The class designers are hard at work on the classes. The dungeon designers are busy with their latest project. The list goes on. We have separate teams for separate portions of the game, and all are working on their appropriate chunk o’ game.

You are paying $15 a month to access the World of Warcraft game, at the heart of it—and we are working to improve said game, but the class designers are not spending their days working on wallpapers. The dungeon designers didn’t take time out of their day to make the Dressing Room feature. The server technicians are constantly working on improving realm performance”