Blizzard released two things:  the BlizzCon Store with images of every product you can purchase at Anaheim Conventionce Center, and below, the Blizzcon Swag Bag!

With the date for BlizzCon rapidly approaching, we’re excited to reveal more information about what attendees have in store. Here are some of the noteworthy and exclusive BlizzCon goodies contained in the goody bag.

Note: You will receive your goody bag when you pick up your badge. Not all items are guaranteed. Goody bag items may vary.

You are Murloc!

Once your World of Warcraft character dons this fantastic costume, you too will know what it feels like to walk in a Murloc’s shoes. Or flippers. Each BlizzCon goody bag will include a code that can be redeemed in-game for one amazing Murloc Suit for your favorite World of Warcraft character.

Beta Key

In addition to giving you the opportunity to become a terror from the deep, the goody bag you receive will also contain an access code for an upcoming Blizzard beta test. Enter the code on our website and sign up to be contacted when the upcoming beta test is ready for you to join. While beta tests give us a chance to fine-tune our work, they also allow participants to try out and give feedback on a Blizzard title before it becomes available to the general public.

StarCraft II Magnet

The towering Colossus used to dominate battlefields during the Kalath Intercession, and now it will dominate your fridge or other magnetic surface! Although the Colossus was created purely as a war machine, the StarCraft II Colossus magnet will surely find a more peaceful application in your home.

BlizzCon Souvenir Show Guide

The BlizzCon show guide you receive will contain plenty of important information, such as a layout of the show floor and an event schedule, but it will also feature colorful articles about Blizzard and some of the things you’ll be seeing at the show, as well as a handy section for collecting autographs.

World of Warcraft J!NX T-Shirt

Thanks to J!NX, gamers everywhere can go out wearing their favorite game-themed clothing with style. Your goody bag will include one of J!NX’s fantastic World of Warcraft shirts, so wear it proudly!

Heroes of Azeroth Starter Deck

Have you been itching to try out the new World of Warcraft Trading Card Game? Well here’s your chance to enter the fray with your free Heroes of Azeroth starter deck. Each goody bag includes a ready-to-play deck for one of the nine classes, as well as two booster packs and three oversized hero cards. Bring your deck to the Upper Deck Entertainment booth to learn the game and take part in free beginner tournaments.

Other Goody Bag Items…

The BlizzCon goody bag will be brimming with other souvenir items from Blizzard and our partners ranging from practical (such as Blizzard coasters to keep your desk and gaming area clean), to decorative (such as a Warcraft, Diablo, and StarCraft button set), to… well, we’ve got to leave some surprises for you!

We look forward to seeing you at the show!