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1.1 Million Viewers Watched MLG Winter Championship, Equal Copies Sold

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More than 1.1 million viewers tuned into StarCraft II®: Heart of the Swarm™ launch broadcast

More than 1.1 million eSports fans watched StarCraft II competition at Major League Gaming Pro Circuit Winter Championship

IRVINE, Calif. –(BUSINESS WIRE)– Blizzard Entertainment, Inc. today announced a trio of milestones achieved during the launch week of StarCraft® II: Heart of the Swarm™. More than 1.1 million viewers tuned into the company’s 21-hour, global broadcast of launch events and community celebrations around the world, with peak concurrent viewership reaching over 125,000, as reported by Twitch. As of the end of its first two days of sales, Heart of the Swarm had sold through approximately 1.1 million copies worldwide, including both retail and digital sales.

Last weekend, more than 1.1 million viewers tuned in to see the StarCraft II: Heart of the Swarm tournament at the Major League Gaming (MLG) Winter Championship in Dallas, Texas . Heart of the Swarm reached a peak concurrent viewership of more than 157,000 viewers, as reported by Twitch.

“We want to thank the global StarCraft community for the incredible passion and support they’ve shown for Heart of the Swarm,” said Mike Morhaime , CEO and cofounder of Blizzard Entertainment . “In addition to a brand-new single-player campaign, we added a ton of enhancements with this expansion to make StarCraft II even more fun to play, and more exciting to watch. We’re pleased to see gamers and eSports fans around the world enjoying Heart of the Swarm.”

“StarCraft II has been a premier game at Major League Gaming events since Wings of Liberty® was released,” said Sundance DiGiovanni , CEO of Major League Gaming. “Heart of the Swarm has generated even more excitement, and we’re all looking forward to what the future brings for StarCraft II eSports.”

“StarCraft II has always been one of the most popular games on Twitch, and we’ve noticed a wave of new viewership since Heart of the Swarm launched last week,” said Kevin Lin , COO of Twitch. “Viewer numbers are up just about across the board for the most popular StarCraft II pro-gamers and personalities who stream on Twitch.”

Learn more about StarCraft II: Heart of the Swarm at http://www.StarCraft2.com. With multiple games in development, Blizzard Entertainment has numerous positions currently open—visit http://jobs.blizzard.com for more information and to learn how to apply.

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Tomas Hernandez is owner of Blizzplanet.com since 2003 posting news about World of Warcraft, StarCraft II, Diablo III, Hearthstone, Next-Gen MMO, Blizzard Careers, and the Warcraft film.

Blizzplanet is a leading fansite covering news about upcoming Blizzard Entertainment licensed products. I also post previews and reviews. I have interviewed book writers and Blizzard game developers.

I was previously an employee of the OGaming Network (2003), and IncGamers (2008-2010). I was a guest newsposter for GosuGamers (World of Warcraft) a few years ago and for Diablofans.com (formerly Diablo3.com)

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